About

The Universities forming the KreativEU consortium agreed to the common goal of establishing a fully European University, that places the creative potential derived from Europe’s cultural heritage at the heart of its teaching, research and knowledge transfer activities. Committing to a long-term institutional, structural and strategic cooperation the partners will jointly implement an ambitious yet inclusive vision for transforming the study of culture, identity, memory and heritage for the benefit of society.  

Building upon this strong foundation, KreativEU will provide the EU with innovative concepts, methods, and solutions to address both current and future challenges, contributing to a sustainable and harmonious future for communities and the environment alike. Our comprehensive strategy endeavors to instill a profound appreciation for the interplay of cultural and ecological stewardship, positioning the alliance as a catalyst for positive transformation across local, regional, and global domains.

KreativEU recognizes the inseparable interconnection of tangible and intangible cultural heritage, as well as the interwoven nature of local and national traditions, crafts, cultural practices, and folklore. The alliance is dedicated to formulating cutting-edge educational and research programmes that reevaluate these elements and their associated ecological surroundings, the lived environment, especially in the context of the digital age. This ecocultural vision serves as the foundational principle guiding KreativEU's efforts, ensuring that its initiatives not only embrace cultural and ecological interconnectedness but also leverage digital advancements to enhance the accessibility, dissemination, and understanding of cultural heritage.  

Going beyond established approaches to cultural heritage, the novel approach of ecocultural identity brings together the research perspectives of cultural and life sciences at a crucial point, the human being, and can be described as where culture meets ecology. The ecocultural identity approach acknowledges that the environment itself and how we read it is shaped by cultural practices. Thus, the concept will foster a strong sense of shared purpose between the KreativEU members, as it provides a bridge to intensified collaboration beyond the social sciences and humanities with researchers across our institutions dealing with key global challenges such as climate mitigation, CO₂ sequestration, biodiversity loss, aging population, and the spread of zoonotic diseases.  

KreativEU is unique in its kind, offering a competitive and an attractive European education and research system, with students, researchers, academics and society, at large, cooperating within different cultures and across borders and academic disciplines.